Diwali Sweet at Gold Rate: ‘Swarna Prasadam’ Rs.1.11L/kg

Article Today, New Delhi:
Diwali sweets this year are shimmering with opulence as traditional flavours blend with innovation. Leading confectionery brands in Mumbai and Delhi have introduced a range of exclusive sweets that combine rich heritage with modern craftsmanship. These creations, adorned with gold and rare ingredients, are turning festive indulgence into a statement of luxury.

The Rs. 1.11 Lakh “Swarn Prasadam”
Among the most talked-about offerings is the “Swarn Prasadam,” a premium sweet priced at Rs. 1.11 lakh per kilogram. Crafted with intricate precision, this delicacy is not just a dessert but a symbol of exclusivity. Makers say its preparation involves rare natural ingredients and meticulous artistry, elevating it far above conventional festive treats.

Reinventing Familiar Flavours
The much-loved Kaju Katli, a staple of Indian festivities, has taken a floral turn this season. The newly launched Rose Kaju Katli adds a subtle aroma and softness that melt instantly in the mouth. Meanwhile, the Hazelnut Besan Ladoo blends traditional chickpea flour with imported hazelnuts, creating a fusion that bridges Indian nostalgia with global sophistication.

Traditional Essence with a Modern Touch
Premium brands such as Khoya, Manam, and Tata Starbucks have reimagined the festive palette. Their limited-edition creations include Kunkuma Latte and White Chocolate Aam Papad Barfi—unique combinations that pair indigenous ingredients with contemporary flavours. These offerings reflect how Indian sweets are evolving into gourmet experiences without losing their cultural essence.

Celebration Beyond Taste
Diwali has always been synonymous with light, joy, and sweetness. This year, the focus has expanded from flavour to form and presentation. As consumers seek experiences that combine tradition with novelty, these handcrafted luxury sweets are setting new standards for festive gifting and indulgence. The golden glow of Diwali now extends to its very taste, as India celebrates the festival with artistry on every plate.

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