- Film Industry Faces Scrutiny
- Voices Challenge Moral Claims
- Women Demand accountability
- Fresh Controversy Emerges
Article Today, Hyderabad:
The debate over casting couch practices in the Telugu film industry has resurfaced following recent public remarks by senior actor Chiranjeevi. His comments, suggesting that the film industry reflects the morality of society, have drawn sharp reactions. Singer and activist Chinmayi Sripaada has questioned this assertion, arguing that the industry has long ignored systemic abuse faced by women.
Differing Narratives
At a recent film-related event, Chiranjeevi described the industry as a mirror of social values and emphasised personal ethics. However, Chinmayi responded on social media by disputing this portrayal. She stated that the industry is not a neutral reflection but a space where power imbalances have enabled exploitation. Meanwhile, her remarks have triggered widespread discussion within film circles.
Personal Allegations Recalled
Chinmayi revisited her earlier allegations of sexual harassment against lyricist Vairamuthu, which she had made during the MeToo movement. She reiterated that the alleged misconduct occurred even in the presence of her mother. According to her, speaking out led to professional isolation rather than redress, highlighting the risks faced by complainants.
The Meaning of “Commitment”
The singer has also criticised the use of the term “commitment” in the industry. She alleged that it often carries an implied demand for sexual compliance in exchange for work. As a result, many talented women either withdraw from opportunities or leave the profession altogether. In addition, she cited instances where women faced intimidation in professional settings.
Earlier Protests Resurface
The current debate has revived memories of earlier protests against casting couch practices in Tollywood. Past demonstrations by actresses, including public protests outside industry bodies, had exposed similar grievances. However, critics argue that institutional responses have remained inadequate, with senior figures often focusing on protecting the industry’s image.
Content and Contradictions
Questions have also been raised about the contrast between public moral statements and on-screen content. Observers note that many films continue to objectify women through dialogue, visuals, and narratives. Therefore, critics argue that ethical claims ring hollow when popular cinema reinforces regressive attitudes.
Absence of Formal data
Despite recurring allegations, comprehensive data on harassment in the Telugu film industry remains limited. However, reports from other regional industries, including committee findings in Kerala, have acknowledged the prevalence of abuse. Consequently, there are growing demands for similar independent inquiries in Tollywood.
Renewed Calls for Reform
Activists and industry observers are calling for structural reforms, clearer grievance mechanisms, and greater accountability. They stress that addressing harassment requires more than statements from influential figures. Ultimately, sustained institutional action is seen as essential to ensure dignity, safety, and equal opportunity for women in cinema.
