Article Today, Hyderabad:
Malayalam cinema is witnessing unprecedented attention across the country, with audiences from multiple regions responding strongly to its recent releases. Films such as Aavesham, Manjummel Boys, Premalu, and Kishkindha Kaandam have drawn viewers beyond Kerala, demonstrating the expanding appeal of grounded narratives. Despite the absence of major stars in some productions, these films have performed significantly well in non-Malayalam markets, including the Telugu States.
A Tradition Rooted in Realism
Filmmakers attribute this success to a long-standing cultural and creative shift that began in the mid-1980s. Director Arun Chandu notes that Malayalam cinema has steadily moved towards sharper storytelling and more authentic performances over the years. He adds that deeply local narratives often resonate with wider audiences when treated with sincerity. The industry’s focus on realism and content-driven filmmaking, rather than on formulaic structures or visual glamour, has played an important role in this transition.
Characters at the Centre
Actors emphasise that the strength of Malayalam films lies in the way characters are written. According to actor Aju Varghese, Malayalam cinema does not rely on star-centric storytelling. Instead, it presents characters who are flawed, relatable, and human. Their emotions are depicted with honesty, allowing audiences to connect more naturally. This grounded approach distinguishes these films from mainstream trends in several other industries.
Word-of-Mouth as the Driving Force
The recent wave of successful Malayalam films has shown that strong word-of-mouth continues to be their primary driver. Manjummel Boys emerged as a symbol of friendship, while Aadujeevitham was praised for its scale and performances. Aavesham received widespread appreciation for Fahadh Faasil’s intense portrayal. Meanwhile, films like Premalu and Kishkindha Kaandam demonstrated the industry’s comfort with diverse genres, from romantic comedy to dark thriller. Industry observers point out that Malayalam films rarely begin with pan-Indian ambitions. Instead, they rely on subtle storytelling and audience trust, allowing positive reviews to expand their reach.
A Distinct Cinematic Identity
Malayalam cinema’s preference for quieter storytelling, minimal spectacle, and emotional clarity has helped shape its unique identity. Viewers across India are increasingly drawn to this approach at a time when many regional industries depend heavily on scale and star power. Analysts believe that consistent focus on strong writing and natural performances will continue to sustain Malayalam cinema’s growing influence in the national landscape.
